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TREF’s Drive Attentively San Diego

TREF’s Safe Teen Driving Initiatives

Background

According to the Centers for Disease Control and Prevention and the National Traffic Safety Administration (NTSA), motor vehicle crashes are the leading cause of deaths for teens and more than 15,000 teen drivers ages 16-19 are killed or injured every year in California.

In response to and in remembrance of the many teen drivers and passengers who have lost their lives, or were seriously injured in vehicle crashes in San Diego County, the Trauma Research and Education Foundation (TREF) convened and populated a Safe Teen Driving Council in April 2010. Through meetings, data review. and discussion, the Council will concentrate and focus community resources and efforts to promote safe teen driving, with the ultimate goal of reducing the numbers of tragic deaths and injuries of teen drivers, passengers, and other victims involved in teen vehicle crashes.

Initiatives

Teen Driver Fair

TREF in collaboration with the Automobile Club of Southern California, local law enforcement, and 24 community agencies participating in the Safe Teen Driving Council implemented a hands-on Teen Driver Fair that kicked off National Safe Teen Driving Week, on Saturday, Oct. 16, 2010. The educational Fair was attended by over 700 teens and parents.

TREF was honoured by the San Diego County Board of Supervisors for focusing community resources on saving lives of teens and making driving safer for everyone. More Teen Driver Fairs are being considered for other regions in San Diego County for 2011 and 2012.

OMG - Anti-texting While Driving Campaign

TREF’s collaboration with the Orthopedic Trauma Association (OTA) and the American Academy of Orthopaedic Surgeons (AAOS) creates and distributes poignant messages regarding the “deadly distractions” of texting while driving. Posters, school folders, and other targeted materials are provided to teens and parents through schools, driving classes, and other media to create top of mind awareness that lives can be saved when drivers refrain from texting while driving.

Start Smart Driving Classes

TREF and the UC San Diego Injury Epidemiology Prevention and Research Center is collaborating with the San Diego Sheriff’s Department, the California Highway Patrol, and Sempra Energy to implement free driving classes for teens and parents. Classes are taught by law enforcement officers and graphically highlight the most dangerous driving situations for teens, detailing and promoting adherence to the requirements of the California Graduated Driver’s License. Expanded evaluation aims to increase this intervention’s effectiveness to create behaviour change.